Collection of Style (COS)
A new chain of stores by H&M: Runway Show
Who else could take the democratization of exclusive fashion further than the chain who created a stir with it? COS (Collection of Style) is a new fashion concept by H&M which combines the meticulous focus and attention to detail of ready-to-wear design with down to earth pricing; making aspiring fashion attainable to the mainstream. After the successful collaborations with Karl Lagerfeld, Stella McCartney and Viktor & Rolf it’s no surprise the chain reveals this new, design-driven concept with an affordable price tag: haute fashion on the high street!
MORE COS? WATCH THE AUDIENCE / BACKSTAGE VIDEO HERE